GBP Scorecard

Easily create customizable scorecards for your clients GMB listing based on important local SEO ranking factors such as owners’ engagement, reviews, Q&A, posts, and more.

Choose the metrics that matter to your clients from over 70+ metrics available for scoring and easily benchmark with industry average.

Accurate Performance Tracker

Know your clients’ listing positions for key local SEO metrics and exactly what you need to improve them

Customizable Metrics and Scoring Weights

Assign various weights to each metric to determine the impact of metric value on the overall score (i.e. certain metrics can be weighted more in the overall score)

You can use any pre-designed built-in scorecard or fully customize the scorecard to your client’s exact preferences.

Generate SEO Leads with the Scorecard Widget

Places Scout offers an out-of-the-box solution for embedding a scorecard widget directly on your website.

The widget allows visitors to your site to input their information and automatically generate a GBP Scorecard report in real-time

Use the widget to offer your visitors a free report, capture lead data, and instantly know the visitor’s GBP Score for follow-up contact and easy selling points.

Save more Time and Get the most Accurate Reporting

Available GBP Data Points for Scoring

Business Info

  • Owner Verified
  • Business Name
  • Street Address
  • City
  • State
  • Zip Code
  • Phone
  • Website
  • Url
  • Primary Category
  • Secondary Categories
  • Categories Count
  • Is Permanently Closed
  • Is Service Area Business
  • Service Radius
  • Has Hours of Operation
  • Business Hours
  • Description
  • Description Length
  • Percent Profile Complete


  • Has Cover Photo
  • Has Profile Photo
  • Photo Count
  • Has Recent Photo Upload
  • Last Photo Date
  • Last Photo Date By Owner
  • Has Virtual Tour Photos
  • Video Count

Additional Attributes

  • Linked Review Sites
  • YouTube Channel Link
  • Has Reservation Button
  • Has Popular Times
  • Has Plan Your Visit
  • Menu Link
  • Reservation Url
  • Events
  • Social Media Links
  • Departments Listed

Review Metrics

  • Owner Responds To Reviews
  • Reviews
  • Rating
  • Average Page 1 Review Rating
  • New Reviews Past Week
  • New Reviews Past Month
  • Last Review Date
  • Last Negative Review Date
  • Average Weekly Reviews
  • Total Reviews Responded To
  • Total Reviews Responded To Past Week
  • Total Reviews Responded To Past Month
  • Last Owner Review Response Date
  • Average Review Response Time
  • Percent Reviews Responded To
  • Percent Negative Reviews Responded To
  • Percent Positive Reviews Responded To
  • Total Negative Reviews Responded To
  • Total Positive Reviews Responded To

GMB Post Metrics

  • GBP Posts Present
  • Number Of GBP Posts
  • GBP Posts Past Week
  • GBP Posts Past Month
  • Last Post Date
  • Average Weekly Posts

GBP Q&A Metrics

  • Questions Present
  • Owner Asks And Answers Questions
  • Questions And Answers Count
  • All Questions Have Answers
  • Total Answered Questions
  • Total Unanswered Questions
  • Total Question Answers
  • Total Question Answered By Owner
  • Total Question Answers By Local Guides
  • Average GBP Answer Time
  • Average GBP Answer Time By Owner
  • Last Question Date
  • Last Answer Date


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