Audit and verify your business' NAP (name, address, phone) consistency on all the major listing and directory sites
Easily locate sites with incorrect business information and fix the data
Gain an understanding of how your business' information appears on all the major listing sites, helping you make a decision of whether or not you need to order a listing syndication service such as Yext
Listing NAP Audit reports provide you with a picture of how your business’ NAP info appears in the top major listing sites, allowing you to easily identify which sites have inaccurate NAP info for your business.
Accurate business information on all major listing sites is not only important for SEO purposes, but is also critical so that people can properly find and contact your business
Our listing audit reports are extremely useful for ensuring that your business' information is accurate on these sites, and give you the information you need to know before making the decision of whether or not you need to order a listing syndication service such as Yext to clean up your listing dataBUTTON
Any incorrect business information is color coded and bolded in red, making it easy to identify which particular piece of data is incorrect on each listing site
Places Scout’s listing analysis algorithm takes into consideration the concept of data normalization, which means that minor differences in listing NAP info from certain elements being abbreviated (such as St. vs Street or N vs. North) is counted as correct information.
Major search engines are capable of performing such data normalization, so Places Scout’s listing NAP data matching algorithm takes these abbreviations into consideration when determining whether or not a particular piece of listing data is accurate (using a large list of common abbreviations gathered from the United States Postal Service).
For more information on this topic, please read the following post: Does Google Normalize NAP Data?BUTTON
Each listing has an associated 'Status' indicator that you can use to categorize the status of each listing.
The status of each listing is automatically set depending on the accuracy of the listing data, and you can also manually change the status of each listing.
The following status indicators are available for each listing:
Places Scout's listing audit reports help you answer the question of whether or not you need to order a listing syndication service such as Yext for your business based on the how accurate your business' information is on all the major review sites.
Understanding the current landscape of the accuracy your business' information is important before making this key decision for your business.BUTTON
Places Scout's multi-location listing summary views provide aggregate summary metrics across multiple locations, allowing you to easily digest, summarize, and filter large amounts of data for all of your listing reports in Places Scout.
These views make it easy to see which locations are performing well, as well as those performing poorly, giving you the ability to make quick decisions on where your resources and efforts should be emphasized rather than having to view report data for each individual location.BUTTON
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